JUDITH BROWN DISCUSSES MARKETING THROUGH EMAIL AND SOCIAL MEDIA

 
JUDITH BROWN IS AN EDUCATOR WITH A PASSION FOR WORKING WITH ADULTS.  SHE HAS TRAINING EXPERTISE IN A VARITY OR CORPORATE AND CLASSROOM SETTINGS.  HER COMPANY WALKABOUT MEDIA HELPS SMALL BUSINESSES MAKE SENSE OF DIGITAL MARKETING TO GROW THEIR BUSINESS.  KEY POINTS SHE PRESENTED: HAVE CONSTANT CONTACT WITH CUSTOMERS AND POTENTIAL CUSTOMERS THROUGH EMAIL, TWITTER FEED, FACEBOOK ETC.  MARKETING MUST BE SUSTAINABLE- PLAN, DELEGATE, AUTOMATE, MEASURE.  USE ENGAGEMENT MARKETING- SEND WHAT IS OF INTEREST TO TARGETS.  ENGAGE, BUT DON'T ANNOY.  UTILIZE NEWSLETTERS, SPECIAL ORDERS AND UPDATES IN YOUR CAMPAIGNS.